Constant increase of the production and expansion of SIMPO’s activities over the years have created the need to develop and promote own sales channels. Nowadays, trade is one of the major SIMPO’s activities. Selling furniture and household equipment and appliances all over the country, the company has developed its own trading network with 80 department stores, outlets and shops. SIMPO also possesses a well branched-out SI-MARKET network for placement of alimentary goods with 170 outlets. SIMPO is carries out foreign-trade activities by its own firms and representative offices abroad.

Placement of furniture

Development of SIMPO’s retail-trade network was initiated in January 1971, by the opening of the first commercial showroom outside of Vranje – in the small Serbian city of Zajecar. Ever since, SIMPO’s retail-trade network has been expanded and 70-80% of the goods are being sold through this channel.

Today, SIMPO’s retail-trade network has 59 outlets in Serbia, with 51.943 m² of surface, and five outlets in Montenegro.

Outlets in Serbia

Area of Belgrade
Area of Vojvodina
Area of Central Serbia
Area of Western Serbia
Area of Eastern Serbia
Area of South Serbia

Outlets in Montenegro

Podgorica
Igalo
Nikšic
Bar
Kotor

Placement of alimentary goods

SI Market

SIMPO entered in trade of alimentary goods in 1997 when it merged PC VEMA (Vranje) with its 79 outlets. By the beginning of 2000, the “Srbijanka” trading company from Belgrade, with 70 outlets was also merged by SIMPO. In January 2002, SIMPO merged “Tamis” trade from Pancevo with its 29 outlets.

Nowadays, SIMPO’s retail-trade network consists of 34 outlets in Vranje (3.348,20 m²), 33 outlets in Belgrade (4.310,15 m²) and 13 outlets in Pancevo (3.577,50 m²). Business centre and storehouses in Belgrade and Vranje - 7.084 m².

Foreign trade

SIMPO possesses a well-developed network of firms, representative offices and outlets in Europe and USA. Some 40% of the production is being placed on the foreign market. Nowadays, SIMPO’s products can be found in homes in over 40 European, American, Asian and African countries, as well as in Australia.